Branding Project – Pringles Magazine: A Snack with Personality
As part of my Branding specialization, I created a bold and playful magazine concept for Pringles. The aim was to reimagine the iconic brand with a fresh identity that goes beyond just the chips.
The result is a visually striking, experimental magazine that brings the Pringles persona to life. It combines punchy copywriting, strong typography, and quirky visuals — tapping into snack culture and humor with a wink.
Beyond design, the focus was on brand identity, tone of voice, and cohesive storytelling. The magazine demonstrates how a well-known brand like Pringles can be creatively repositioned while staying true to its core character.
